Image by Canadian Illustrator Rachel Beyer
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I started and wrote a bi-weekly newsletter establishing the agency’s first internal communications channel for 150+ employees. This initiative was very popular, achieving an average 97% open rate. This is an excerpt of the “Company News” section featuring the Head of Comedy’s podcast interview with Deadline.
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I managed our Instagram channel, growing organic reach by 1513%, from 54K to 871K monthly views. I expanded content to include overlooked departments such as Voice-Over and Production. This post generated 70K+ organic views, reaching 29K+ accounts.
I continued to leverage pop culture moments like this to elevate reach for posts. Another example is this post for our clients starring in the Netflix series Boots. The post got 120K+ organic views.
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I launched the agency’s LinkedIn channel and advocated to move towards people and company culture content. I grew organic reach by 6000% within 3 months from 340 to 21K monthly views. Through LinkedIn, we generated 380+ applications from a single hiring post.
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Shelby Oaks Star Sarah Durn Signing Announcement
Deadline↗
Basketball Hall of Famer Dwight Howard Signing Announcement
Variety↗ The Wrap↗ The Hollywood Reporter↗ Deadline↗ AthlonSports↗ EssentiallySports↗
Mark Kerr “The Smashing Machine” Signing Announcement
Business Insider↗ The Wrap↗ The Hollywood Reporter↗ Deadline↗ The Times of India↗Gold Medal Olympian Greg Louganis Signing Announcement
Variety↗
Lemonade Blessing
Festival campaign for Tribeca premiering coming-of-age film.
channels: Instagram, press, print campaign, Letterboxd
Innovative Artists
Entertainment agency working across film, television, theatre, comedy, sports, and digital creators.
channels: internal newsletter, Instagram, LinkedIn, press, website, media advertisements
"Streaming Platforms" by artist Lina Moreno
instagram
launched instagram account to create online community for the film’s stakeholders. generated 100K+ organic views in 2 months. created a campaigns to sell tickets to festival screenings and sold out 4 tribeca screenings and newport beach screening. high engagement and visibility led to future festival invitations from programmers who discovered the film via instagram.
notes
this trailer generated 25K+ organic views, reaching 15K+ accounts, and 1100+ interactions. it got picked up by ign movie trailers on youtube where it got an additional 3K+ views.
letterboxd
launched letterboxd page days before festival screenings. secured 170+ logs during two-week festival run thanks to social media and a print marketing campaign.
notes
we promoted the letterboxd through collectable quality stickers we distributed at each screening that directed people to the letterboxd. we personally handed out 1000 of these stickers with handwritten directions on the back. people loved the stickers that were designed by a local artists and ended up sharing photos of them on social media driving people to our instagram as well.
press
designed and wrote press kit working with publicist to distribute for critic reviews. scored 100% on rotten tomatoes through 14 verified critic reviews. secured additional press such as vogue and i-d through sold out screenings.